A former BA Digital Media student has used his skills to design a logo for a Young Enterprise Scotland (YES) business link programme.
Craig Reid 25 from Falkirk, graduated from his course based at Forth Valley College’s Stirling Campus in June 2020, but has since then put his creative skills to good use designing the logo for YES’ Bridge2Business programme.
He used his experience as part of a four strong FVC student delegation which YES took on a fact finding trip to Holland in October 2019, as inspiration for the design.
Craig, said: “The trip itself was an entrepreneurial journey for those looking to build a business or turn their idea into something more than pen on paper. I was incredibly keen to go on this trip as it was something outside of my comfort zone that I had never done beforehand and I felt I could learn a lot of new skills as well as developing my existing ones.
“Initially the designs I drew up were incredibly cliché being bridges and bridge-like designs for Bridge2Business. But as the deadline neared, I began looking into the experience I had during my time in Holland on the programme and the things I had seen to try and get some inspiration for the final logo.
“During a trip to Rotterdam we visited the Erasmus Bridge and I began drawing the unique shape of the structure of the supports above it, I then simplified the shapes into two intertwining triangles. I did however feel the font choice was just as important and searched for a strong Sans Serif typeface that would suit.
“After finding one I decided the letters were bold enough for me to have the wording entirely in lower case to soften the appearance. Ultimately, I would never have come up with the design we see today if not for going on this journey on October 2019. I did also want to give this logo a nod back to the original, hence the use of the triangles.
“ feel incredibly proud of the work I have done and the feedback has been very positive. It almost feels surreal going from being on the programme to having rebranded their programme. It feels really satisfying seeing your work online being used by a company, this has been my greatest accomplishment so far as a Graphic Designer.
“From the rebrand of Bridge2Business and finishing the project itself, I have been offered a job with Young Enterprise Scotland as a Digital Assistant, which is an amazing opportunity to be taking on.”
Lisa Wardlaw, Senior Programme Executive at Young Enterprise Scotland’s Bridge2 Business, programme, said: “It’s been fantastic to give Craig this opportunity to work on our Bridge 2 Business programme rebrand. Here at Young Enterprise Scotland, we love a story and Craig was one of four students from FVC we took to Holland back in October 2019 through our programme. Craig’s inspiration for the new logo design was taken from the Erasmus Bridge in Rotterdam, which we visited on the trip on a very rainy and windy day!”
