BA (Hons) Heritage and Tourism (University of Stirling)

Planning a career in heritage, travel or tourism? Our Heritage and Tourism degree is the perfect place to start your professional journey.

If you have aspirations of working in the heritage, conservation or tourism sectors, our dedicated Heritage and Tourism degree is the perfect starting point. This course is a fully integrated degree taught in partnership between Forth Valley College and the University of Stirling. You'll spend the first two years studying at the college and the final two studying at the University of Stirling campus, whilst benefitting from dual registration and the full range of our combined resources and facilities. 

The course is supported and shaped by leading organisations such as Historic Environment Scotland, VisitScotland and Scottish Canals, and delivered jointly by the University of Stirling and Forth Valley College. Your studies will reflect the importance of combining academic knowledge with a firm grasp of management and business. You’ll learn about heritage, tourism, history, exhibition design, sociology, marketing and environmental studies – as well as the challenges facing the management and promotion of historic and natural environments in Scotland and beyond.

Every aspect of the course is informed by the internationally-recognised expertise of our academic staff and their extensive networks with professional partners, helping to distinguish our programme from other heritage and tourism courses. You can be confident that everything you’re learning is rooted in the latest academic and applied industry thinking, and designed to prepare you for a career in the heritage and tourism sectors. You’ll also apply your skills in real-world settings while you study – further sharpening the skills you’ll put to use when you transition into the exciting professional world of heritage and tourism.

UCAS code: 8V74

For further information, please visit the University of Stirling website here.

If you would like to apply for the Partnership Degree course, you can request to be sent a link to our custom built direct application form, rather than completing a UCAS application form. We can offer assistance in completing the form. If you would prefer this option, please email the University of Stirling at admissions@stir.ac.uk requesting the link to the direct form and advising which course you wish to apply for. 

If you would like further information or guidance, please contact Forth Valley College’s University Partnership Officer, Lisa Baxter: lisa.baxter@forthvalley.ac.uk

Year 1

  • Structure of the Travel and Tourism Industry
  • Applying Marketing Principles in Travel and Tourism
  • Creating a Culture of Customer Care
  • Preparing for Employment in Travel and Tourism
  • Personal Development Planning
  • Providing Information on the Scottish Tourism Product
  • Digital Culture: Online Communication
  • Business Communication
  • Scottish Tourism Product: Niche Markets
  • Research Skills
  • Visitor Attraction Operations
  • Countryside Recreation and Access
  • Scottish Natural Heritage Tourism

Year 2

  • Influences on the Travel and Tourism Industry
  • Marketing Planning in Travel and Tourism
  • Planning and Sustainable Development in Tourism
  • Tour Operations
  • Food Tourism and Culture
  • Visitor Attraction Management
  • Practical Travel and Tourism Visit
  • History, Culture and Genealogy in Scottish Tourism
  • Heritage Studies: Scotland
  • Work Placement

Year 3

  • Heritage Protection
  • Theories and Principles (core)
  • Dissertation Preparation Module or Interpretation and Exhibition Design (core)
  • Back to the Future: Putting History and Heritage to Work
  • Business Writing & Communication
  • Nineteenth Century Scotland
  • Branding and Communications
  • Advertising Indicative Units

Year 4

  • Portfolio or Dissertation Module (compulsory)
  • Safer Spaces: Environment in 20th Century Britain
  • From World War to Cold War
  • Nations and Traditions 1 (American Literature 1850-1900)
  • The American Revolution
  • The 'Golden Age' of the Scottish Parliament 1660-1707
  • Environmental Policy and Management
  • Geoarchaeology

Other available module options and selections for years 3 and 4 will be discussed in year 2. There is a wide range to choose from and this is an indicative list only.

 

  • Visitor attraction management
  • Heritage and tourism management/education
  • Tourism development
  • Exhibition design and management

One of the following:

  • Three Highers at grade B or equivalent
  • Foundation Apprenticeship in any related subject plus two further Highers at B or equivalent
  • Applicants with a different qualification or grade profile are still welcome to apply, as all applications are considered on their own merits.

Location

Stirling Campus

Attendance

Full-Time

Start date

21 August 2023

End date

07 June 2024

SCQF Level

Level 10

Apply for this course with UCAS