Introduction to Marketing - Online
This online course is a comprehensive introduction to the key concepts and strategies behind successful marketing. Ideal for those new to the field or looking to refresh their knowledge, this course consists of 15 interactive modules, each requiring just 30 minutes of study. Gain the foundational skills and insights needed to understand the world of marketing and its role in business success.
Applicants for this course must reside in Scotland.
Content
1. Understanding the Basics of Marketing
Learn the key concepts and principles that drive marketing success:
- Introduction to Marketing
- Consumer and Customer
- The Marketing Mix
2. Marketing Planning and Strategy
Develop skills in strategic marketing to create impactful campaigns:
- Marketing Strategies
- SWOT and SMART Analysis
- PESTLE Marketing Planning
3. Research and Segmentation
Understand how to analyse markets and target the right audience:
- Marketing Research
- Market Segmentation
4. The Four Ps of Marketing
Explore the core elements of product, pricing, promotion, and place:
- MM Product
- MM Price
- MM Place
- Promotion
5. Legal and Ethical Considerations
Gain insights into the laws and regulations that impact marketing:
- Law – Sale of Goods and Data Protection Act
- Law – Consumer Protection
6. Review and Application
Reinforce your learning with practical exercises and review sessions:
- Revision Session
Progression
After completing this course, learners can explore:
- Further study in Marketing or Business Management
- Careers in Marketing, Advertising, or Business Development.
- Advanced courses focusing on Digital Marketing, Branding, or Market Research.
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