Digital Marketing & Social Media - Online
This online course offers a modern and comprehensive introduction to digital marketing, covering the latest tools, techniques, and strategies. Whether you're a business professional, a creator, or an aspiring marketer, it will equip you with essential skills to thrive in the digital age.
This course consists of 30 engaging modules, each requiring approximately 30 minutes of study. These can be completed at your own pace, making the course perfect for learners with busy schedules. Interactive lessons, real-world case studies, and practical exercises ensure that learners gain hands-on experience with the tools and concepts presented.
Applicants for this course must reside in Scotland.
Content
- Introduction to Digital Marketing - Understanding the digital marketing landscape and key trends
- Social Media Platforms and Strategies - Selecting the right social media channels for your goals
- Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) - Boosting online visibility and traffic
- Influencers and Digital Marketing - Leveraging influencer partnerships to grow your brand
- Campaigns for Social Networking Sites - Designing and implementing effective marketing campaigns
- Analytics and Metrics - making sense of data and metrics to optimise performance
- Emerging Technologies in Marketing - Exploring augmented reality, artificial intelligence, and the metaverse in marketing
- Building a Brand on Social Media - Creating a consistent, impactful presence across platforms
- Conversational and Viral Marketing - Harnessing the power of engagement and shareable content
More Info
Why Choose This Course?
- Flexible Learning: Study online at your own convenience and pace
- Comprehensive Content: Covering everything from basics to advanced techniques in digital marketing
- Industry-Approved Curriculum: Developed with the latest trends and professional input
- Career-Boosting Skills: Gain practical knowledge to enhance employability and business acumen
Cost per person
Apply for this course
£0.00