BA Media and Communication
This programme aims to develop skills and knowledge for working in the communication industries, focusing on media, marketing, public relations and advertising. It provides a grounding in the basic functions of media processes and organisations then develops this knowledge through practical and theoretical exercises as well as project work, industrial placements, group discussion and presentations. Students leave with a breadth of knowledge, fully prepared for employment or further study. Classes are delivered in a supportive and stimulating environment. The programme benefits from the Department of Creative Industries range of industry-standard sound, video and radio resources, as well as close links with the BA Art and Design.
Duration
Full-time 3 years Part-time routes may be discussed at interview
Content
Year 1
Mass Media in the UK
Writing for Media
Introduction to Professional Practice
Communication Theory - Individuals and Organisations
Information Technology/ Desktop Publishing
Media Analysis
Year 2
Global Media
Advertising
Public Relations
Marketing
Language and Communication
Year 3
Cultural Studies
New Media
Applied Research Methods
Workplace Experience
Advertising Options available in year 2 and year 3:
Digital Design
Media Production (Video or Radio)
Scripting for Broadcast
Electronic Presentation
Multimedia Journalism
Career Paths
Variety of careers in the Communication, Media and Creative Industries
Progression
Additional honours year of a related degree programme, including formal articulation to an Honours year at University of Stirling as part of degree accreditation agreement
Entry requirements
One of the following, including successful interview:
HNC or HND in a related subject discipline - entry
to 2nd or 3rd year
3 Higher Grades including English at B or above (Media Studies and Modern Studies recommended but not compulsory)
Applicants who do not meet these criteria, but have relevant experience or alternative qualifications will be considered