Michal is a HIT on social media
Forth Valley College Hospitality Lecturer Michal Tomaszewski has landed a scholarship with the Hospitality Industry Trust (HIT) Scotland to explore the benefits of social media in his industry.
Based at the college’s Gallery Restaurant at the Stirling Campus Michal applied online through HIT and became one of no more than 250 scholarships awarded this year by the organisation.
He said: “Social media is all about reaching the target markets and engaging with potential and existing client groups via social networking sites. We want to teach our students how they can use the digital tools available to them to attract new customers.”
“The use of technology in the hospitality industry is growing nowadays and we are always looking at new advancements to ‘get the job done’ more effectively while reducing investment costs. I am trying to expand my knowledge and am very excited about taking on this scholarship and cannot wait to get started.”