Feedback for this year’s #LoveScotlandsColleges campaign – which was supported by Forth Valley College - has revealed a massive increase in engagement compared to the last campaign.
Analysis of the 2023 campaign – which kicked off on Monday 13 February and ran until Friday 17 February – has achieved 6,021,531 impressions for #LoveScotlandsColleges on social media – an increase of 27.5% compared to 2021!
The week-long campaign highlighted the outstanding work of colleges throughout the country showcasing all the important courses and training offered to Scotland’s workforce now, and the workforce of the future.
Inspired by the iconic ‘Love is…’ characters and comic strip created by New Zealand cartoonist Kim Casali in the 60s, the campaign promoted a theme for every day of the most romantic week of the year covering:
- College Love is… Giving Back (Community) Monday 13 February
- College Love is… Our Partners (Businesses, Industry, Elected Members) Valentine’s Day
- College Love is… Learning (Fundamental reason for Colleges) Wednesday 15 February
- College Love is… Our People (Students, Staff, Alumni) Thursday 16 February
- College Love is… All You Need! (Encompassing everything) Friday 17 February.
Created by CDN’s Marketing and Communications Network, this third annual collaborative campaign was supported right across Scotland’s 26 colleges.
The campaign highlighted national and local examples of how colleges are supporting students, communities, businesses, staff and the economy.
Join the conversation - #LoveScotlandsColleges - and find out about the important work of Scotland’s colleges.